Enterprise GTM built for the AI era.
AI runs on context. I help early-stage B2B startups build the go-to-market foundation — ICP, messaging, and clean data — creating the context layer that AI needs to be effective.
Get in touch→I'm Liz, a marketing leader with 20 years of experience, including two AI-native startups and a Seed to Series B journey that helped define a new category. I've led marketing, RevOps, and go-to-market strategy from early-stage startups to global enterprises.
Turn GTM strategy into an operating system
From Seed through Series B, I help founders and revenue leaders build scalable go-to-market engines for category-creating solutions, combining strategy with hands-on implementation.
I identify the accounts most likely to buy, craft messaging that meets buyers where they are, and structure your CRM and signal data to be AI-ready from day one — so scoring, research, and outbound all run on the same foundation instead of five disconnected tools.
In six weeks, you'll have a fully implemented GTM system live in your CRM: a defined ICP, tiered target accounts, messaging, clean data, and automated outbound, ready to generate enterprise pipeline.
- Engagement
- 6 weeks
- Stage
- Seed–Series B
Two ways to work together.
GTM Sprint
6 weeks · fully executed
A go-to-market system, fully built in 6 weeks.
A structured engagement that pairs strategy with AI-ready execution, built directly into your CRM. Every deliverable becomes part of the AI-ready context layer everything downstream runs on.
Phase 1 Deliverables
4 weeks- 01Messaging + positioning framework
- 02ICP definition + buyer personas
- 03Account scoring model
- 04Tiered target account lists + contacts
- 05Intent signal tracking
Phase 2 Deliverables
2 weeks- 01Pitch deck
- 02Best-fit, most-engaged account shortlist (AI-surfaced)
- 03AI-researched account briefs + drafted outbound
- 04Early pipeline signal reviewed against ICP
- 0590-day GTM plan
Preferred tech stack
I've built GTM systems extensively on these tools and happy to work within your existing stack too.
Claude · HubSpot · Apollo · Findymail · Slack · Google Drive · Webflow · Linkedin Sales Nav · Unify
Fractional CMO
Monthly Retainer
Marketing leadership, when you need it.
A part-time engagement for startups that need an experienced hand running strategy, team, and execution — without the cost of a full-time exec.
- Engagement
- Monthly retainer
- Time
- 10–20 hrs/week
What this typically includes
- Strategy & planning
- Messaging & positioning
- Lead generation & pipeline management
- Sales enablement
- Team & agency building
Outcomes I've built for B2B and AI startups.
Landed as Head of Marketing and RevOps.
Grew search and AI scaleup in three years, leading demand generation, customer marketing, digital, and events.
Grew AI startup from Seed to $44M Series B in two years, leading marketing and RevOps.
Increased pipeline from 1 to 50 opportunities per month in six months, leading marketing.
Founded GTM, marketing, and RevOps for service AI startup that grew to $10m ARR in three years.
Built for startups creating new categories.
The hardest enterprise products to sell are often the ones buyers don't fully understand yet. I define your narrative, identify the right enterprise buyers, and connect strategy, data, and AI-ready execution into a single system — not three disconnected workstreams — so lean teams move faster.
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